Sustainability at Brax

OUR RESPONSIBILITY

As a medium-sized family business, we are aware that our business activities have an impact on the environment and on people throughout our value chain. Our aim is to reconcile economic success with environmental and social responsibility.

Strategy

ACTING AND SHAPING RESPONSIBLILTY

We want to offer our customers high-quality products at attractive prices that make them feel completely and ease. When developing and manufacturing our products, we take social and environmental aspects into account alongside quality and fit.

We have defined sustainability (ESG) as an integral part of our corporate strategy. Within this framework, we strive to further evolve our corporate culture, taking into account environmental and social aspects as well as the principles of responsible corporate governance. The results of the double materiality assessment conducted in spring 2025 provide us with additional guidance in this process.

Environment

(Umwelt)

Social

(Sozial)

Governance

(Unternehmensführung)

As an internationally operating company in the apparel industry, we are aware of the significant challenges we face. We are therefore increasingly integrating environmental factors—such as water consumption, emissions, and resource use—into the further development of our supply chain processes.

In addition, we use materials in selected products whose properties and traceability are certified in accordance with recognized standards from Textile Exchange or the Global Organic Textile Standard (GOTS). These standards define specific requirements, such as the proportion of organically produced or recycled materials and their supply chain traceability.

Tanja Kliewe-Meyer

Head of Corporate Responsibility & Product Safety

“ACTING RESPONSIBLY AND RESOLVING CONFLICTING GOALS – EMBRACING THE CHALLENGE”

Product

ACTING CONSCIOUSLY - SHAPING THE FUTURE

Our fashion tells a story of passion – the passion to inspire people with our products. To live up to our high standards, we place the utmost value on quality and fit. At the same time, we strive to increasingly select materials that are certified in accordance with recognized standards.

ENVIRONMENTAL RESPONSIBILITY

Shaping the Future

Natural resources are finite. At the same time, the manufacture of apparel involves environmental impacts—from raw material cultivation and finishing and production processes through to logistics. We are therefore actively addressing resource consumption and the broader environmental effects of our business activities.

SOCIAL RESPONSIBILITY

COMMITTED TO SOCIAL STANDARDS

We work continuously to further develop the implementation of our social standards and to contribute to fair, safe working conditions at our production partners.

Sustainability report

Our Sustainability Report

Our Brax Sustainability Report

Info & Downloads

INFORMATION DOCUMENTS REPORTS

We have compiled further information about our commitment, along with the most important documents and reports, for you to download here.

Brax News

8/5/2026

Brax launches new campaign

Düsseldorf became the stage for our new brand world! As part of the Düsseldorf Fashion Days, we unveiled our new branding campaign, ‘Made for every moment’, and celebrated this special milestone together with around 160 guests at Area 44.

4/23/2026

Store Opening Munich

Munich is catching fashion fever! Together with BUNTE, we celebrated the official grand opening of our new Brax flagship store at Viktualienmarkt with a truly glamorous event.

Celebrity guests like Rebecca Mir, Tom Beck and Maria Höfl-Riesch enjoyed "Coastal Summer Vibes" and exclusive fashion insights within our sleek, modern store design.

2/19/2026

2.105 years Brax

93 honorees. 2,105 years of combined service.

Once a year, we celebrate employees who have been part of the company for many years.

2/10/2026

Store Workshop

On February 10, around 75 colleagues came together to set the course for the new spring/summer 2026 season.

6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.