Blog

Spanning over 250m², our new location blends innovative design with a welcoming atmosphere, bringing the Brax world to life for both customers and partners. It was an unforgettable evening that perfectly highlights our brand’s successful new chapter in the heart of Munich.

In our in-house Sky Bistro, we recognized their loyalty in a special setting.

In a relaxed atmosphere, conversations, memories, and genuine connections at eye level naturally unfolded.

After a warm welcome from Lars Bultink, Frauke Schelkes, and Timo Häberle, the following topics were discussed:

› Strategy & CRM: We are looking ahead with smart CRM approaches and a clear focus on the 2026 portfolio.

› Review & Preview: From the new store opening in Munich to the roadshow – our review of 2025 makes us proud, and the outlook for the new campaign and the outdoor offensive starting in fall/winter 2026 leaves us wanting more!

› Merchandise check: In the deep dives into the Spring/Summer 2026 women's and men's collections, we deepened our passion for stylish, smart fashion.

› Operations: Finally, there were important updates on personnel requirements and information from the works council.

The positive energy was contagious! Many thanks to everyone involved for the inspiring exchange. We are ready for a successful 2026!

From Prinzipalmarkt to Aasee. Over 1,500 bicycles were given a fresh new look in Brax colors. The QR code led to a surprise in the store or online shop.

Together with Amber Media and in perfect weather, our colleagues Tina Schulze and Annika Fröhlich accompanied the campaign—and experienced lots of positive reactions firsthand.

With summer temperatures and a relaxed atmosphere, the event was a complete success. What made it particularly enjoyable was that the focus was on the shared experience, supported by team spirit, new running shirts, and great camaraderie. Our trainees took on the organization with great enthusiasm—a big thank you for your efforts!