Our Brands

Get to know our Brands

With the Brax, Raphaela by Brax, and Eurex by Brax brands, we at the Leineweber Group have a diverse product portfolio.

The labels operate independently under the umbrella brand. Each has a strong recognition value and its own distinct profile, ensuring its presence both domestically and abroad.

Brax tells a story of passion!

Passion for inspiring customers with our products. This passion accompanies us in every project and all decisions we make in our daily work.

This is how we have developed Brax into a successful casual fashion brand that extends far beyond our core product, pants. In a changing fashion world, we are shaping the future of Brax together with our partners and customers.

Perfection and quality are our hallmarks. Our commitment to excellence is reflected in our products, our communication, and the people who represent our company, whether at the point of sale, in the media, or in the digital world. Our fashion is modern and innovative. Our customers are creators of their own lives, aged 40 and above, living life to the fullest, and with a positive attitude and a focus on genuine values.

The brand values smart, stylish, and passionate are synonymous with the Brax clothing brand! We are an image anchor for our partners and always the right choice for customers when it comes to the sophisticated implementation of fashion trends, impressing with product innovations and a high degree of fashionability. Our passion is contagious!

1,200 employees are largely responsible for the success of the Brax brand, and more than 1,560 stores worldwide promote our label's image. We combine online and offline channels to create smart solutions, and Brax marketing reaches people around the world without neglecting local circumstances — think global, act local.

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Stylish, sporty, and sophisticated

For over 25 years, Raphaela by Brax has been designing pants for active, fashion-conscious women with an eye for detail. Top-quality materials and workmanship, combined with sophisticated cuts and dynamic waistband solutions, guarantee the perfect fit for every body type.

The dynamic elastic waistband and slim thighs ensure maximum comfort and give the figure a feel-good silhouette thanks to the perfect fit.

Discover Raphaela by Brax products in our online shop

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Innovative and comfortable

Sporty or classically elegant. Eurex by Brax designs pants for men with the highest standards in terms of material, quality, and workmanship.

Tailored to the individual needs of different body types, the brand has been impressing customers since 1995 with its innovative cuts and dynamic waistband solutions — even for larger men. Clever details such as zippered security pockets, high-quality elastic outer fabrics, and dynamic stretch waistbands guarantee maximum comfort and support an active lifestyle.

Discover Eurex by Brax products in our online shop.

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