Product

ACTING CONSCIOUSLY - SHAPING THE FUTURE

Our fashion tells a story of passion – the passion to inspire people with our products. To live up to our high standards, we place the utmost value on quality and fit. At the same time, we strive to increasingly select materials that are certified in accordance with recognized standards.

In 2025, our relevant operational processes were audited for the first time in accordance with the standards of Textile Exchange and the Global Organic Textile Standard (GOTS). We also successfully completed the follow-up audit in 2026 and therefore hold the corporate certifications listed below.

Starting with the Autumn/Winter 2026 collection (Q3 collection), we offer selected products certified according to the respective standard indicated. These products are clearly labeled on the hangtag. This represents an additional building block in our measures toward environmental and social responsibility.

Brax News

8/5/2026

Brax launches new campaign

Düsseldorf became the stage for our new brand world! As part of the Düsseldorf Fashion Days, we unveiled our new branding campaign, ‘Made for every moment’, and celebrated this special milestone together with around 160 guests at Area 44.

4/23/2026

Store Opening Munich

Munich is catching fashion fever! Together with BUNTE, we celebrated the official grand opening of our new Brax flagship store at Viktualienmarkt with a truly glamorous event.

Celebrity guests like Rebecca Mir, Tom Beck and Maria Höfl-Riesch enjoyed "Coastal Summer Vibes" and exclusive fashion insights within our sleek, modern store design.

2/19/2026

2.105 years Brax

93 honorees. 2,105 years of combined service.

Once a year, we celebrate employees who have been part of the company for many years.

2/10/2026

Store Workshop

On February 10, around 75 colleagues came together to set the course for the new spring/summer 2026 season.

6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.

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