Product

ACTING CONSCIOUSLY - SHAPING THE FUTURE

Our fashion tells a story of passion – the passion to inspire people with our products. To meet our high standards, we place the utmost value on quality and fit. At the same time, we use materials in selected products that are certified according to recognized standards such as the Global Organic Textile Standard (GOTS) or standards from Textile Exchange. In addition, we use plant-based fibers from Lenzing AG, including TENCEL™ and LENZING™ ECOVERO™. These are branded fibers and not standalone certification standards.

Following our successful initial certification in 2025, the 2026 follow-up audit for GOTS and Textile Exchange standards was also completed successfully.

Starting with the Autumn/Winter 2026 collection, we offer selected products certified according to the respective standards, labeled with a corresponding hangtag. Through these certifications, we provide transparency regarding the use of certified materials in selected products.

Further information about the standards applied and their requirements can be found on the following pages.

Brax News

8/5/2026

Brax launches new campaign

Düsseldorf became the stage for our new brand world! As part of the Düsseldorf Fashion Days, we unveiled our new branding campaign, ‘Made for every moment’, and celebrated this special milestone together with around 160 guests at Area 44.

4/23/2026

Store Opening Munich

Munich is catching fashion fever! Together with BUNTE, we celebrated the official grand opening of our new Brax flagship store at Viktualienmarkt with a truly glamorous event.

Celebrity guests like Rebecca Mir, Tom Beck and Maria Höfl-Riesch enjoyed "Coastal Summer Vibes" and exclusive fashion insights within our sleek, modern store design.

2/19/2026

2.105 years Brax

93 honorees. 2,105 years of combined service.

Once a year, we celebrate employees who have been part of the company for many years.

2/10/2026

Store Workshop

On February 10, around 75 colleagues came together to set the course for the new spring/summer 2026 season.

6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.

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