ENVIRONMENTAL RESPONSIBILITY

Shaping the Future

Natural resources are finite. At the same time, the manufacturing of apparel involves environmental impacts along the entire value chain. We therefore actively address our resource consumption and the broader environmental footprint of our business activities, progressively developing our processes.

The results of our double materiality assessment conducted in 2025 are directly integrated into the revision of our strategy. Our focus is placed particularly on climate change and energy, the protection of air, water, and soil, as well as resource use and circular economy.

Further information on our approach and the respective implementation status can be found in our sustainability report.

Brax News

8/5/2026

Brax launches new campaign

Düsseldorf became the stage for our new brand world! As part of the Düsseldorf Fashion Days, we unveiled our new branding campaign, ‘Made for every moment’, and celebrated this special milestone together with around 160 guests at Area 44.

4/23/2026

Store Opening Munich

Munich is catching fashion fever! Together with BUNTE, we celebrated the official grand opening of our new Brax flagship store at Viktualienmarkt with a truly glamorous event.

Celebrity guests like Rebecca Mir, Tom Beck and Maria Höfl-Riesch enjoyed "Coastal Summer Vibes" and exclusive fashion insights within our sleek, modern store design.

2/19/2026

2.105 years Brax

93 honorees. 2,105 years of combined service.

Once a year, we celebrate employees who have been part of the company for many years.

2/10/2026

Store Workshop

On February 10, around 75 colleagues came together to set the course for the new spring/summer 2026 season.

6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.

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